When we implement new ERP software for our clients, we typically view CRM as one of several important cornerstones of the rollout. However, the fact that CRM systems can often deliver great value at a lower cost than a full ERP system, coupled with the fact that more conservative organizations are often less likely to bite off an entire ERP deployment all at once, means that many of our clients pursue CRM implementations without necessarily committing to a full enterprise solution.
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